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According to the Wall Street Journal, Google is seriously considering contracting or buying balloon-launched temporary cellular network specialist Space Data Corp to provide and manage internet connectivity in areas not previously served by existing telcos.  The system uses six-pound hydrogen-filled balloons to take a payload of cellular transceivers between 65,000 and 100,000 feet into the atmosphere; each device can provide network coverage to an area that would require 40 land-sited cellphone towers. 

Check out the WSJ video about the technology after the cut