Be Smart

I've had a fondness for Merino sheep since my Aussie holiday earlier this year, when I was lucky enough to see a couple of newly-born Merino lambs. When they grow up, their thick coat produces excellent wool that is often used to make fleeces.

Now outdoor apparel company Icebreaker has made it easy for customers to find out where their fleecy products came from with the help of a system they're calling Baacode (get it?) which launched last week.